Messages
10/18/2022
12 : 54
The Washington Post Leans Into Price Lever to Grow Subscription Revenue
The Washington Post Leans Into Price Lever to Grow Subscription Revenue When many operators think about increasing their subscription revenue, getting more people to sign up is the first thought.
10/11/2022
14 : 4
NYT Rationale for The Athletic Comes into Focus
NYT Rationale for The Athletic Comes into Focus It has been ten months since The New York Times agreed to acquire The Athletic for $550 million. The dream of bolstering its subscription product and
10/4/2022
11 : 54
Hard News Struggling to Keep People's Attention
Hard News Struggling to Keep People's Attention The hangover from Trump losing the election in 2020 continues to give headaches to news organizations. Press Gazette analyzed the 50 biggest English-
9/27/2022
12 : 44
A Creator/Operator Deal That Fits the Right Strategy
A Creator/Operator Deal That Fits the Right Strategy Although the creator economy continues to have the air sucked out of it with a contraction in ad spending, legitimate brands have still been created
9/20/2022
13 : 24
No AMO Today
No AMO Today Hey all— Sending a quick note to let you know there won't be an issue of A Media Operator today. I have Covid. First time since the pandemic started. I am doing fine and hope to be
9/13/2022
11 : 34
The Washington Post Should Commit to Local
The Washington Post Should Commit to Local When there's someone making news in the White House day after day, the news business thrives. But when things get boring—or people start to get burnt out,
8/30/2022
12 : 54
Could Media Companies Soon Collectively Negotiate Against Platforms?
Could Media Companies Soon Collectively Negotiate Against Platforms? One inherent disadvantage of media companies when talking about platforms is their size. Compared to Facebook or Google, a publisher
8/23/2022
13 : 14
Google is Coming After Bad SEO Content
Plus... Conde at $2 billion Google is Coming After Bad SEO Content Again There are three guarantees in life: death, taxes, and SEOs trying to game Google. But when there are 5.6 billion searches per
8/16/2022
12 : 44
Ad Markets Have Officially Pulled Back
Not All Media Companies Are Struggling With Ads Now that we are solidly in the third quarter, we are seeing results from public digital media companies. And I may be saying the obvious at this point,
8/9/2022
13 : 34
Axios Gets Bought and Informa Sells Lloyd's List
Axios Is Bought and Informa Sells Lloyd's List Three years ago, I launched A Media Operator. For those that know the story, I just decided to write. From day one, I took a stance that media was a
8/2/2022
12 : 54
So, A Recession... Now What?
Plus... Google pushes back cookie apocalypse again So, A Recession... Now What? People far smarter than I can debate the merits of whether two-quarters of economic contraction is equal to a recession
7/26/2022
12 : 54
Industry Dive Proves B2B Can Be Big
Industry Dive Proves B2B Can Be Big There's something to be said for putting your head down and just getting work done. You don't act flashy, and you don't chase headlines. You just get the
7/19/2022
12 : 34
Euromoney To Be Taken Private and Split
Plus... Benchmark insights from Piano Euromoney To Be Taken Private and Split Into Parts Whether the economy is in a bad place or not is irrelevant for some investors in the take-private market. Things
7/12/2022
13 : 14
Red Ventures Creates JV With UnitedHealth
Red Ventures Creates JV With UnitedHealth When we think of ways to monetize media assets, we tend to think of ads and subscriptions. But there are other ways to do it if you're willing to get
6/28/2022
14 : 44
The Interesting State of Local Advertising
Plus... CPC vs. CPA The Tough State of Local Advertising We all know that the local media market continues to struggle, and there is a multitude of reasons why. But it's interesting to see how, in
6/21/2022
12 : 44
Subscription Business Remains an Uphill Climb
Plus... WaPo should keep Arc Subscription Business Remains an Uphill Climb Every year, the Reuters Institute releases its Digital News Report, which is chock full of fascinating insights. This year is
6/14/2022
13 : 4
Facebook Rug Pulls Media Companies... Again.
Plus... WSJ is late with product reviews Facebook Rug Pulls Media Companies... Again. If there is one thing publishers can always depend on, it's Facebook pulling the rug out from under them. And
6/7/2022
12 : 44
The Easy Liquidity is Gone
Plus... A major move in Latino media The Easy Liquidity is Gone There's something special about a lock-up period. After a company goes public, most shareholders are "locked" from selling
5/27/2022
12 : 44
The One-Two Punch of 1st-Party Data
The One-Two Punch of 1st-Party Data For years, knowing your audience wasn't a priority. Instead, publishers outsourced that responsibility to adtech vendors. Since most monetization was done with
5/24/2022
13 : 24
The Atlantic Attempts to Expand ROI of Its Reporting With Books
Plus... Recurrent has $300 million to buy The Atlantic Attempts to Expand ROI of Its Reporting With Books Many excellent books have been published over the past few years about some of the most